freelance writing



case study
informational manual
employee booklet
annual report
executive speech
print promotion

video script
press release


About Ted Schaar


Prior to becoming a freelance writer, I was an in-house writer for the Allen-Bradley Company (now Rockwell Automation) and the Wisconsin Telephone Company (then part of the Bell System) for about seven years. In those positions, I was primarily responsible for video and audiovisual communications but also wrote many brochures, sales proposals, and executive speeches.

As a freelancer, I have written for more than fifty companies and organizations (Clients), representing a wide range of products and services, from air travel to X-ray machines. Content diversity has made me more creative and broadened and deepened my understanding of important initiatives such as problem-solution selling, statistical process control, and customer satisfaction.

As evidence of my overall project management and visual skills, I have also written, produced, and directed a variety of videos and public service announcements and have taken numerous print pieces from concept to completion.

My method has remained constant: 1) Understand the audience; 2) Identify objectives; 3) Research content; 4) Create an approach; and 5) Write as clearly and concisely as possible.

Interviewing is essential to what I do, and I have conducted hundreds of interviews (many on-camera) with personnel ranging from scientists and engineers to chief executive officers and safety managers and including physicians, quality managers, insurance professionals, and other specialists. Clients trust me to interview their customers directly.

Over the years, I have won many awards, including an International Television Association Golden Reel.

I give every project my best and enjoy helping people create interesting and effective communications.

For more information, full-length samples, and a list of references, please call 414 795-6117 or e-mail